Look Up Street Art Festival - Mondo Marketing
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Look Up Street Art Festival

Continuing with its work supporting cultural events in Portsmouth, Mondo helped Portsmouth Creates with PR activity to help raise the profile of the city’s first ever Street Art Festival.


As the brainchild of Portsmouth’s own renowned street artist ‘My Dog Sighs’, the Look Up Festival aims to enliven, enrich and involve communities through Street Art – a global art phenomenon which has exploded in popularity due to its accessibility and ability to provide a social voice and fun through visual spectacle – think Banksy.


By creating launch press materials, Mondo contacted local, regional and national press to spread the word in advance of the two-day event, helping secure coverage in print and on TV and Radio.


More than 20,000 people are believed to have attended the event to tour artworks as they were being created by more than 100 local and international artists. These included renowned stars of the Street Art world such as The London Police, Hera, Phlegm, Kashink, Hayley Welsh, Cbloxx, My Dog Sighs and Inkie.


Locals fully embraced the event, with residents and businesses offering up walls, donating equipment such as access platforms and even transportation for gallons of paint.


While there are hoped to be future Look Up Street Art festivals in Portsmouth, this inaugural event leaves a legacy of stunning large-scale city-wide artworks, transforming community spaces and attracting visitors from far and wide.


Public relations