Blog Standard - Mondo Marketing
40554
page-template,page-template-blog-standard,page-template-blog-standard-php,page,page-id-40554,page-child,parent-pageid-40723,ajax_fade,page_not_loaded,,select-child-theme-ver-1.0.0,select-theme-ver-1.8,smooth_scroll,transparent_content,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

Signs of a safe recovery – show workers and customers the way forward 

Slowly, it appears that the recent lockdown is starting to see some relaxations. Whilst we’re all glad to have a little more freedom, the key reason for these moves by the Government is that they want to see businesses and organisations begin to re-open and the economy enter the road to recovery.    Central to this being successful, however, is places re-opening safely – minimising any risk to customers, staff and any other people who may come into contact with others in the workplace setting. For weeks now the importance of social distancing has been drilled into us along with hygiene practices such as washing our hands but to keep people focused it is vital that there are visual reminders.  These need to be located not just at contact points but all around offices, shops and then hopefully further down the line hospitality and visitor attraction venues.     We’ve already been asked to help...

Read More

Working our way through the Coronavirus

In addition to the dangers to health, the Coronavirus is also presenting real dangers to businesses of all sizes. It is clear that many businesses and organisations won’t be able to survive if their trade stops for as long as some experts are predicting.   We are heartened however to see that some of those that we work with and/or follow are already coming up with creative and flexible solutions to try and keep some custom flowing. Just this morning we’ve seen a pub introduce a takeaway menu and a car showroom start offering a home viewing service.   It got us thinking. How can we help? As marketing people ideas are our thing and we’re pretty good at brainstorming and suggesting alternative ways to do things in order to generate awareness and footfall....

Read More

Getting the most from social media marketing

Practically everybody uses social media of some kind so if you’re not talking to your audiences through social platforms such as Instagram, Twitter and Facebook then you’re missing an opportunity. A clever social media campaign can be highly successful for your business as it gets people interested in your brand which can then help with driving enquiries and sales.   So what is social media marketing? Put simply, social media marketing is all about content. It’s about creating content and then sharing it on social media networks. This activity is a mix of posting text and images, videos and other content that will encourage your audience to engage with you.   Ideally though, instead of randomly just posting content you ought to devise a social strategy that outlines what you want to achieve through social...

Read More

All the fun of the Fete

The recent spell of sunny weather might well have been short-lived but have faith, there have to be one or two summer days ahead which are worth preparing for. That’s exactly what our client at Ferndown’s Fete on the Field has been doing.   Planning for the annual charity event starts far in advance of course, but now is a busy time for updating their website with information on all the fun to come – so the fact we built them a website with easy access for them to make their own updates is ideal for them.   As with all websites we build, we worked hard to ensure the large amount of information it needs to hold is presented in a way which is both appealing and easy to navigate – and, despite...

Read More

What we call piggyback marketing!

You can have all of the marketing plans and schedules in the world but sometimes unplanned opportunities appear that can be taken advantage of. We’ll maybe spot something happening in the news or become aware of a new trend that we can use to our advantage to gain valuable exposure for our Mondo clients.   The key with these opportunities is jumping on the back of them quickly, with an interesting and reactive response and in a way that will benefit our clients.   An example of this is last week’s activity for Mondo client Nicols. We became aware that a new TV series on Channel 5 was to air about a group of five celebrities taking to the rivers of France on a canal boat. Nicols offer holidays on the same rivers that...

Read More

Bringing your printed publications to life!

So, you've invested time and money to produce eye-catching leaflets, brochures or maybe a catalogue but visitors to your website can't see them!   For your customers, viewing them online somehow could be the next best thing to leafing through a printed document, not to mention the benefits your company could achieve from extending the use and value or printed materials.   Here at Mondo we can make that happen for you with our great way of showcasing your printed marketing materials online in the form of an interactive page-turning publication.   These page-flip brochures can be created from a PDF document and there is no limit to the number of pages. What’s more the publications can be indexed by search engines as the text is kept as plain vector text rather than being converted...

Read More

Want to boost sales? Try our direct approach!

If you have a customer database that you’ve not talked to in a while then get in touch to see how we can help you create interesting communications that’ll stir them into remembering you, contacting you and hopefully buying from you!   A recent example is a project we’ve completed for boating holiday specialists Nicols which was to produce a direct mailing postcard introducing the launch of their brand new 2018 brochure. Our idea was to minimise the waste and cost of sending brochures to the full database and instead send a more cost efficient teaser with a call to action for those desperate to receive a copy!   We wrote it and designed it, then got it printed on a lovely card stock to reflect the high-end nature of the holidays on offer....

Read More

Choose Mondo to help you engage with your audience

Google’s latest algorithm changes mean that gone are the days of having unnaturally written keyword-heavy pages and cramming as many backlinks in as possible. Now it is all about good quality and unique content. Search engines now mostly favour websites that engage with the reader to encourage interaction with the site.   To keep visitors glued to your website you need well-written, interesting and fresh content. Our copywriters write for businesses and organisations from a wide range of industries, covering everything from consumer products and services to B2B and technical writing. Not only do they create appealing and effective content but they also ensure that what’s written includes everything needed for search engine friendly web pages.   Our content generation options: Single blog post or article - £120 plus VAT Monthly retainer of 2 x blog...

Read More
3SFire Exhibition stand

Hot new stand for 3SFire

The new exhibition stand created by Mondo for fire and rescue experts 3SFire proved to be a hot attraction at London Olympia's recent Ambition 2017 event.   With a brief to maximise impact within a comparatively small shell scheme space, Mondo designed and supplied a modular pop-up solution which is quick and simple to erect, easy to transport and cost-effective.   The L-shaped curved display comprises two interlinked pop-up modules which is not only flexible for use within smaller exhibition spaces but can also be extended for any larger requirements in the future with additional modules. The durable sectional graphic backdrops can be supplied separately by Mondo, enabling easy updates or message changes for different exhibitions. In addition to the main display, Mondo's complete kit included wheeled transport cases that double-up as branded pedestals,...

Read More