Typography: more than just pretty letters
Earlier this week, a clever little image popped up on my social media feed… a side-by-side comparison of the Roman skyline, captioned with a pun - one in Arial font as an “arial view” and the other in Times New Roman. It made me laugh, but it also made me think. Typography has always been a passion of mine and seeing that post reminded me how much we rely on type - not just for communication, but for creating tone, trust and visual identity. It was the spark that inspired this article and a good excuse to recreate the image myself (mainly to avoid stealing the original image!). While it's just a bit of fun, it actually touches on something important in design and marketing: typography is powerful and when it’s...
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