Rob Jordan, Author at Mondo Marketing
6
archive,author,author-rjordan,author-6,ajax_fade,page_not_loaded,,select-child-theme-ver-1.0.0,select-theme-ver-1.8,smooth_scroll,transparent_content,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

Getting the most from social media marketing

Practically everybody uses social media of some kind so if you’re not talking to your audiences through social platforms such as Instagram, Twitter and Facebook then you’re missing an opportunity. A clever social media campaign can be highly successful for your business as it gets people interested in your brand which can then help with driving enquiries and sales.   So what is social media marketing? Put simply, social media marketing is all about content. It’s about creating content and then sharing it on social media networks. This activity is a mix of posting text and images, videos and other content that will encourage your audience to engage with you.   Ideally though, instead of randomly just posting content you ought to devise a social strategy that outlines what you want to achieve through social...

Read More

What we call piggyback marketing!

You can have all of the marketing plans and schedules in the world but sometimes unplanned opportunities appear that can be taken advantage of. We’ll maybe spot something happening in the news or become aware of a new trend that we can use to our advantage to gain valuable exposure for our Mondo clients.   The key with these opportunities is jumping on the back of them quickly, with an interesting and reactive response and in a way that will benefit our clients.   An example of this is last week’s activity for Mondo client Nicols. We became aware that a new TV series on Channel 5 was to air about a group of five celebrities taking to the rivers of France on a canal boat. Nicols offer holidays on the same rivers that...

Read More

Want to boost sales? Try our direct approach!

If you have a customer database that you’ve not talked to in a while then get in touch to see how we can help you create interesting communications that’ll stir them into remembering you, contacting you and hopefully buying from you!   A recent example is a project we’ve completed for boating holiday specialists Nicols which was to produce a direct mailing postcard introducing the launch of their brand new 2018 brochure. Our idea was to minimise the waste and cost of sending brochures to the full database and instead send a more cost efficient teaser with a call to action for those desperate to receive a copy!   We wrote it and designed it, then got it printed on a lovely card stock to reflect the high-end nature of the holidays on offer....

Read More

Choose Mondo to help you engage with your audience

Google’s latest algorithm changes mean that gone are the days of having unnaturally written keyword-heavy pages and cramming as many backlinks in as possible. Now it is all about good quality and unique content. Search engines now mostly favour websites that engage with the reader to encourage interaction with the site.   To keep visitors glued to your website you need well-written, interesting and fresh content. Our copywriters write for businesses and organisations from a wide range of industries, covering everything from consumer products and services to B2B and technical writing. Not only do they create appealing and effective content but they also ensure that what’s written includes everything needed for search engine friendly web pages.   Our content generation options: Single blog post or article - £120 plus VAT Monthly retainer of 2 x blog...

Read More