Rob Jordan, Author at Mondo Marketing

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Typography: more than just pretty letters

Posted on 2 May 2025

in Design & print

by Rob Jordan

Earlier this week, a clever little image popped up on my social media feed… a side-by-side comparison of the Roman skyline, captioned with a pun - one in Arial font as an “arial view” and the other in Times New Roman. It made me laugh, but it also made me think. Typography has always been a passion of mine and seeing that post reminded me how much we rely on type - not just for communication, but for creating tone, trust and visual identity. It was the spark that inspired this article and a good excuse to recreate the image myself (mainly to avoid stealing the original image!). While it's just a bit of fun, it actually touches on something important in design and marketing: typography is powerful and when it’s...

Mondo Marketing - print and graphic design

Top 5 print design mistakes and how to avoid them

Posted on 11 February 2025

in Design & print

by Rob Jordan

Print marketing remains a powerful tool for businesses looking to make a lasting impression. However, even the best designs can fall flat if common print design mistakes are overlooked. Here are five of the most common print design errors and how to avoid them to ensure your marketing materials look professional and polished. 1. Using low-resolution images One of the most frequent mistakes in print design is using low-resolution images. Digital images that look sharp on a screen may appear pixelated or blurry when printed. How to avoid it: Ensure all images are at least 300 DPI (dots per inch) for high-quality print. Use vector graphics where possible, especially for logos and icons. Always check the printer’s specifications before finalising your design. 2. Ignoring bleed and safe margins A design that extends to the edge...

As we celebrate 17 years of Mondo we look at how marketing and PR have evolved since 2007

Posted on 19 September 2024

in General

by Rob Jordan

This September, Mondo Marketing is proudly celebrating 17 years of helping brands stand out! That’s right, since 2007 we’ve been riding the marketing and PR rollercoaster, adapting, innovating and sometimes looking back in amazement at just how much the industry has changed. To honour this milestone, we’re taking a fun look at how marketing and PR have evolved over the past 17 years. Think of it as a “then vs. now” showdown - because let’s face it, the marketing world of 2007 was like comparing a flip phone to today’s smartphone. So grab a cuppa, sit back and join us on this trip through marketing memory lane! 2007 vs. 2024: A Marketing and PR transformation 1. Social Media: The Baby vs. The Giant 2007: “Wait, what’s Twitter?” In 2007, social media was still finding its...

How to design a great logo

Posted on 21 June 2023

in Branding, Design & print

by Rob Jordan

A logo is an image, text, shapes or a combination of all three that portray the name and purpose of a business. Your logo design is important for a number of reasons. It helps you create a brand identity – a symbol through which people can better remember you and even distinguish you from your competitors. By making a great first impression with your logo you can encourage an emotional connection with your target audience and even foster brand loyalty. A logo can and should be more than a symbol of identification. If designed well it also tells a company’s story. Things to think about when designing a logo Think of your audience. The best logos aren’t the flashiest. The best logos are those that appeal to their target audience. To give you an...

Using WordPress themes – the (Word) pressing facts

Posted on 3 April 2023

in Website design

by Rob Jordan

May 2023 will be the 20 year anniversary of the initial release of WordPress. Today, the open source content management system is very different to the basic blog tool that it started out as and it is used by many developers and marketing agencies as the platform for building websites. Our very own Mondo developers, despite being naturals at writing their own code, are big fans of WordPress and use it as the starting point for nearly all of our website projects. This is down to a few reasons – as you’ll find out if you read on! WordPress themes vs custom website design There are two main ways that you can build a website using WordPress as your platform. These are either by developing a completely bespoke WordPress site or instead, using...

Blogs…are they dead or alive?

Posted on 13 March 2023

in Copywriting & content generation, Marketing strategy

by Rob Jordan

A very quick answer to the above would be that we hope that blogs are still very much alive – otherwise why are we writing this particular one? The fact that it’s here shows that blog articles should still be considered as an important element of any marketing plan. That said, while we champion the use of them we’re fully aware that in recent times the very nature of how they are used has evolved. Whereas in the past a blog would most likely be a standalone item most are now integrated into a main website. Individual blog articles now take the form of advanced web pages and, in addition to text, easily showcase images, infographics, videos and other types of interactive content. Why we love blogs We personally love a blog because their...

The one where we ask if you need a marketing agency at all!

Posted on 7 June 2021

in General, Marketing strategy

by Rob Jordan

We’re well aware that there are a number of marketing people and companies out there, all trying to grab your attention by promising you that they’ll drive customers your way or guarantee to sit you at the top of Google. Well I don’t like to be the bearer of bad news… but they’re talking nonsense! Good marketing takes time, consistency and plenty of hard work. Success doesn’t happen overnight as unfortunately there’s no one-size-fits-all plan that will work for every business or organisation. So with so many options out there (some of which might be bad options!) how do you go about choosing the right person to help you achieve your marketing goals? How do you know who to trust? What should you be looking out for when searching for marketing help?...

Why infographics are an excellent tool for visual communication

Posted on 9 March 2021

in Copywriting & content generation, Design & print

by Rob Jordan

Before we dive straight into why an infographic is a valuable tool for presenting information to your audiences, it is important to understand what an infographic is. The word itself is a portmanteau of the words ‘information’ and ‘graphic’. The Oxford English Dictionary, widely regarded as the world’s most authoritative sources on current English, includes ‘infographic’ and defines it as “a visual representation of information or data, e.g. as a chart or diagram.” This definition however misses out a key point – that the collection of imagery, charts and minimal text should give an easy-to-understand overview of a topic. It should use striking, engaging visuals to grab our attention and communicate information quickly and clearly. A good infographic is worth a thousand words. So why might you want to use infographics? When creating an...

Signs of a safe recovery – show workers and customers the way forward

Posted on 27 May 2020

in Design & print, General, Marketing strategy

by Rob Jordan

Slowly, it appears that the recent lockdown is starting to see some relaxations. Whilst we’re all glad to have a little more freedom, the key reason for these moves by the Government is that they want to see businesses and organisations begin to re-open and the economy enter the road to recovery. Central to this being successful, however, is places re-opening safely – minimising any risk to customers, staff and any other people who may come into contact with others in the workplace setting. For weeks now the importance of social distancing has been drilled into us along with hygiene practices such as washing our hands but to keep people focused it is vital that there are visual reminders. These need to be located not just at contact points but all around offices, shops and then hopefully further down the line hospitality and visitor attraction venues. We’ve already been asked to help...

Working our way through the Coronavirus

Posted on 17 March 2020

in General, Marketing strategy

by Rob Jordan

In addition to the dangers to health, the Coronavirus is also presenting real dangers to businesses of all sizes. It is clear that many businesses and organisations won’t be able to survive if their trade stops for as long as some experts are predicting. We are heartened however to see that some of those that we work with and/or follow are already coming up with creative and flexible solutions to try and keep some custom flowing. Just this morning we’ve seen a pub introduce a takeaway menu and a car showroom start offering a home viewing service. It got us thinking. How can we help? As marketing people ideas are our thing and we’re pretty good at brainstorming and suggesting alternative ways to do things in order to generate awareness and footfall....