How to design a great logo

A logo is an image, text, shapes or a combination of all three that portray the name and purpose of a business.   Your logo design is important for a number of reasons. It helps you create a brand identity – a symbol through which people can better remember you and even distinguish you from your competitors.   By making a great first impression with your logo you can encourage an emotional connection with your target audience and even foster brand loyalty. A logo can and should be more than a symbol of identification. If designed well it also tells a company’s story.   Things to think about when designing a logo   Think of your audience. The best logos aren’t the flashiest. The best logos are those that appeal to their target audience. To give you an...

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