Design & print Archives - Mondo Marketing
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How to design a great logo

A logo is an image, text, shapes or a combination of all three that portray the name and purpose of a business.   Your logo design is important for a number of reasons. It helps you create a brand identity – a symbol through which people can better remember you and even distinguish you from your competitors.   By making a great first impression with your logo you can encourage an emotional connection with your target audience and even foster brand loyalty. A logo can and should be more than a symbol of identification. If designed well it also tells a company’s story.   Things to think about when designing a logo   Think of your audience. The best logos aren’t the flashiest. The best logos are those that appeal to their target audience. To give you an...

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Why infographics are an excellent tool for visual communication

Before we dive straight into why an infographic is a valuable tool for presenting information to your audiences, it is important to understand what an infographic is.   The word itself is a portmanteau of the words ‘information’ and ‘graphic’. The Oxford English Dictionary, widely regarded as the world’s most authoritative sources on current English, includes ‘infographic’ and defines it as “a visual representation of information or data, e.g. as a chart or diagram.”   This definition however misses out a key point – that the collection of imagery, charts and minimal text should give an easy-to-understand overview of a topic. It should use striking, engaging visuals to grab our attention and communicate information quickly and clearly. A good infographic is worth a thousand words.   So why might you want to use infographics? When creating an...

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Signs of a safe recovery – show workers and customers the way forward 

Slowly, it appears that the recent lockdown is starting to see some relaxations. Whilst we’re all glad to have a little more freedom, the key reason for these moves by the Government is that they want to see businesses and organisations begin to re-open and the economy enter the road to recovery.    Central to this being successful, however, is places re-opening safely – minimising any risk to customers, staff and any other people who may come into contact with others in the workplace setting. For weeks now the importance of social distancing has been drilled into us along with hygiene practices such as washing our hands but to keep people focused it is vital that there are visual reminders.  These need to be located not just at contact points but all around offices, shops and then hopefully further down the line hospitality and visitor attraction venues.     We’ve already been asked to help...

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All the fun of the Fete

The recent spell of sunny weather might well have been short-lived but have faith, there have to be one or two summer days ahead which are worth preparing for. That’s exactly what our client at Ferndown’s Fete on the Field has been doing.   Planning for the annual charity event starts far in advance of course, but now is a busy time for updating their website with information on all the fun to come – so the fact we built them a website with easy access for them to make their own updates is ideal for them.   As with all websites we build, we worked hard to ensure the large amount of information it needs to hold is presented in a way which is both appealing and easy to navigate – and, despite...

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Bringing your printed publications to life!

So, you've invested time and money to produce eye-catching leaflets, brochures or maybe a catalogue but visitors to your website can't see them!   For your customers, viewing them online somehow could be the next best thing to leafing through a printed document, not to mention the benefits your company could achieve from extending the use and value or printed materials.   Here at Mondo we can make that happen for you with our great way of showcasing your printed marketing materials online in the form of an interactive page-turning publication.   These page-flip brochures can be created from a PDF document and there is no limit to the number of pages. What’s more the publications can be indexed by search engines as the text is kept as plain vector text rather than being converted...

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Want to boost sales? Try our direct approach!

If you have a customer database that you’ve not talked to in a while then get in touch to see how we can help you create interesting communications that’ll stir them into remembering you, contacting you and hopefully buying from you!   A recent example is a project we’ve completed for boating holiday specialists Nicols which was to produce a direct mailing postcard introducing the launch of their brand new 2018 brochure. Our idea was to minimise the waste and cost of sending brochures to the full database and instead send a more cost efficient teaser with a call to action for those desperate to receive a copy!   We wrote it and designed it, then got it printed on a lovely card stock to reflect the high-end nature of the holidays on offer....

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3SFire Exhibition stand

Hot new stand for 3SFire

The new exhibition stand created by Mondo for fire and rescue experts 3SFire proved to be a hot attraction at London Olympia's recent Ambition 2017 event.   With a brief to maximise impact within a comparatively small shell scheme space, Mondo designed and supplied a modular pop-up solution which is quick and simple to erect, easy to transport and cost-effective.   The L-shaped curved display comprises two interlinked pop-up modules which is not only flexible for use within smaller exhibition spaces but can also be extended for any larger requirements in the future with additional modules. The durable sectional graphic backdrops can be supplied separately by Mondo, enabling easy updates or message changes for different exhibitions. In addition to the main display, Mondo's complete kit included wheeled transport cases that double-up as branded pedestals,...

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Need a brochure rápido?

When Mallorcan holiday company Sealand Villas needed a special brochure urgently for an exhibition, Mondo was quick off the starting blocks. In under two weeks, we wrote, designed and printed 28 pages packed with glossy images of appealing villa getaways. Although we can perform such incredible feats, we're just as happy to hear from clients with more generous timescales!   We deliver great looking artwork for a wide range of marketing materials – brought to life with high quality printing and finishing. Covering everything from corporate literature, business stationery and brochures to direct mail and even taxi wraps, our ideas are designed to grab the attention of your target market…and a few more besides!   Take a look at some of our work here. ...

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