Marketing agency Archives - Mondo Marketing
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Branding mishap

Smile – you’re on branding mishap of the day!

This email (shown above), recently received from a dental and aesthetic services company, is a great reminder of why it’s a good idea to have some professional help when it comes to branding for your business.   Did someone think that because they heard a photographer chanting “Say cheese” we must all aspire to have teeth resembling coagulated milk products in order to attain the ultimate smile?   Yes, this is clearly from overseas, but it highlights perfectly why it’s essential to know your market.  A good marketing partner will work as we do at Mondo, helping clients understand how demographic attributes such as location, age, and even industry type can inform the creation of effective branding and messaging.   Carefully considering the appropriateness and implications of how you portray your brand is every bit as...

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The one where we ask if you need a marketing agency at all!

We’re well aware that there are a number of marketing people and companies out there, all trying to grab your attention by promising you that they’ll drive customers your way or guarantee to sit you at the top of Google. Well I don’t like to be the bearer of bad news… but they’re talking nonsense!   Good marketing takes time, consistency and plenty of hard work. Success doesn’t happen overnight as unfortunately there’s no one-size-fits-all plan that will work for every business or organisation.   So with so many options out there (some of which might be bad options!) how do you go about choosing the right person to help you achieve your marketing goals? How do you know who to trust? What should you be looking out for when searching for marketing help?...

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