Why pro snaps get more clicks…and other reasons it pays to commission professional photography

It may be a boring cliché that a picture paints a thousand words but it gets more exciting for marketers when you consider that the right picture can increase dramatically the number of clicks for a digital campaign or heighten impact and recall when seen in traditional media.   Beyond enhancing individual campaign effectiveness through stunning visuals, professional photography offers a host of additional benefits to marketers - but more of that later.   First, let’s focus on why image is everything in marketing. Every visual representation of your business, products and services creates your brand – the very essence that dictates how potential customers feel about buying from you or working with you.   Yes, there’s a seemingly limitless supply of stock images available through photo libraries but how often have you ended up settling...

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