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Behind the scenes of a successful press trip

Posted on 6 August 2025
in Public relations
by Rob Jordan

When it comes to travel PR, there’s more to the story than press releases and media lists. For our client, Nicols Boating Holidays, we've been putting experiential PR into action - by arranging carefully targeted press trips that showcase their offering and brand in the best possible light.   From selecting the right journalist to managing the itinerary and maximising coverage after the trip, here’s how we help make waves in the media.   1. Targeting the right media Before any boat is booked, the process begins with research. We identify publications and journalists whose audience aligns with the Nicols brand - those who cover experiential travel, family holidays, slow travel or lifestyle content with a destination or travel focus.   “It’s not just about numbers - it’s about relevance. A niche publication with high engagement from...

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