Copywriting Archives - Mondo Marketing
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SF6 Recovery

Posted on 28 June 2021
in
by Rob Jordan

With the aim of increasing website visitors, Mondo was appointed by SF6 Recovery to review the content of the website which promotes the company’s range of specialist services which include installing and maintaining medical chillers, supplying water treatment systems and undertaking SF6 gas recovery.   A complete re-write of all website text was undertaken. In addition to ensuring that new text was well structured and easy to understand, much better inclusion of key search terms meant that the text would be enjoyed by both the readers and the search engines alike!   Better SEO was further achieved by creating new website pages with content that could be focused on the specific services available from SF6 Recovery. Off-page SEO was also reviewed and improved with Mondo creating new page titles, header tags (H1’s, H2’s etc)...

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i-nomi

Posted on 22 May 2021
in
by Rob Jordan

Online recruitment tool i-nomi approached Mondo for help to stop a high website bounce rate. The team there felt that visitors were struggling to quickly understand exactly what i-nomi is and how it helps those who are recruiting.   Mondo provided a review of the website content which resulted in us creating a series of cartoons with the aim that this more sticky content would strike a chord with recruiters quickly, highlight the issues they face and draw in the website visitor to find out more about how i-nomi provides an innovative and all round better solution to traditional recruitment methods.   In addition to the creation of the cartoons Mondo provided new text for the i-nomi website.   [no_button size="small" icon_pack="" target="_blank" font_weight="" text="View the website here" link="https://www.i-nomi.net"]...

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Lyst Consulting

Posted on 23 November 2020
in
by Rob Jordan

Mondo was appointed to design and build a new website for Lyst. Their previous website was weak in terms of communicating key messages and large areas of the text that were used across the website were too long and, in some cases, repetitive.   Stage one of the project involved Mondo researching and learning about Lyst as a business and the people behind it. This information gathering, along with a review of the previous website, enabled Mondo’s team to identify and prioritise the many messages that needed to be better presented to website visitors.   When writing the website content Mondo recommended changing the tone of voice to a more conversational style and using a first person narrative – after all, a consultancy of any nature is all about the people.   Focusing on benefit-led messages,...

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Pure Scooters

Posted on 15 January 2019
in
by Rob Jordan

Pure Scooters is an exciting new start-up company that Mondo has been supporting since day one. With big aims of being the number one electric scooter retailer in Europe, the first thing they needed was a strong brand identity.   Mondo created the Pure Scooters logo and a set of brand guidelines covering complementary fonts, colours and the tone of voice to be used in all communications.   A website banner and series of infographics in the brand style were also created to help illustrate the benefits of electric scooters and also the best practice for their safe use.   Finally, to inform visitors to the website about the latest news and other important factors when buying an electric scooter, Mondo was commissioned to write engaging blog articles. In addition to being an excellent source of...

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Captivating Travel

Posted on 24 September 2014
in
by Mark Bishop

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" oblique_section="no" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]Mondo created a smart new website design to reflect the stunning hotels that are featured in the Captivating Travel programme. Mondo also handled the copywriting of the website's main pages -writing engaging descriptions for readers as well as keeping one eye on SEO.   Behind a great looking website is a back-end that allows the client to change all text content and imagery on the main website pages. There's also a clever hotel database for easy adding and amending of both destinations and hotels. What’s more, an integrated special offers system and news blog means the client can easily share the very latest information to website visitors.[/vc_column_text][/vc_column][/vc_row]...

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Sealand Villas

Posted on 24 September 2014
in
by Mark Bishop

[vc_row][vc_column width="1/1"][vc_column_text] For over five years Mondo has handled the complete design and production process of the Sealand Villas brochure – a 112 page publication that showcases over 100 rental properties and everything you need to know about a holiday in Mallorca.   In addition to creating a great looking design, Mondo writes all text, including the villa descriptions, and sources photography.   Once artwork is signed off by the client Mondo manages print for the entire project from choosing the paper through to delivery – including the launch mailing to a customer database. To reflect the high quality nature of holidays on offer the brochure cover is brought to life using a special fifth colour silver ink and spot UV varnish. [/vc_column_text][/vc_column][/vc_row]...

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Nicols Boating Holidays

Posted on 24 September 2014
in
by Mark Bishop

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="full_width" oblique_section="no" text_align="left" box_shadow_on_row="no"][vc_column][vc_column_text]French company Nicols asked Mondo to help them grow their bookings from UK customers and one of the first projects undertaken was a re-write of the English language version of the Nicols website. This not only improved the visitor experience but also saw much better search engine rankings.   Since then, Mondo has been tasked with copywriting interesting and engaging content for the UK and other English speaking markets. This content is used on a wide variety of promotional materials from printed items such as the brochure, advertising and direct mailings to online items such as email newsletters and blog posts.   In addition to researched topics for new content, Mondo also provides high quality translations of other language text for use within English speaking markets such...

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NHS Hampshire

Posted on 24 September 2014
in
by Neil Fowler

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