Hawk Conservancy Trust

With an opportunity to double any funds raised during Earth Raise Week via match-funding from the Big Give organisation, bird of prey charity the Hawk Conservancy Trust asked us to help with the creation of assets for a fund-raising social media campaign.   The week-long campaign called for a variety of assets that would have fresh appeal with each post while simultaneously building brand/campaign recognition and a coherent thread of awareness for the fundraising message – namely raising vital funds for the protection of nesting trees for Endangered Lappet-faced Vultures in South Africa.   Our assets adopted a strong visual style and ranged from a simple story-telling animation to explain the challenge to shorter call-to-action posts to encourage support during the match-funding window.   With exposure mainly via Instagram and Facebook, the social media activity was...