Marketing strategy Archives - Mondo Marketing
102
archive,tag,tag-marketing-strategy,tag-102,wp-theme-cabin,wp-child-theme-cabin-child,ajax_fade,page_not_loaded,,select-child-theme-ver-1.0.0,select-theme-ver-1.8,smooth_scroll,transparent_content,wpb-js-composer js-comp-ver-5.0.1,vc_responsive

Our top marketing predictions for 2026

Posted on 2 January 2026
in Uncategorized
by Rob Jordan

As we step into a brand-new year, the team at Mondo Marketing wants to wish all our clients, partners and followers a very Happy New Year. We hope you had a restful break, a successful festive season and are feeling ready to dive into 2026 with fresh energy and bold ideas.   The marketing landscape never stops evolving but this year we expect to see some particularly interesting shifts. From emerging tech to nostalgic favourites making a comeback, 2026 is already shaping up to be a fascinating year for brands.   Here are our top predictions for the trends that will shape marketing in the year ahead:   1. Practical AI takes centre stage (without losing the human touch) AI isn’t new, but its application is maturing. This year, we predict a shift away from flashy “AI...

Read More
Branding mishap

Smile – you’re on branding mishap of the day!

Posted on 24 November 2021
in Advertising, Copywriting & content generation, General, Marketing strategy
by Neil Fowler

This email (shown above), recently received from a dental and aesthetic services company, is a great reminder of why it’s a good idea to have some professional help when it comes to branding for your business.   Did someone think that because they heard a photographer chanting “Say cheese” we must all aspire to have teeth resembling coagulated milk products in order to attain the ultimate smile?   Yes, this is clearly from overseas, but it highlights perfectly why it’s essential to know your market.  A good marketing partner will work as we do at Mondo, helping clients understand how demographic attributes such as location, age, and even industry type can inform the creation of effective branding and messaging.   Carefully considering the appropriateness and implications of how you portray your brand is every bit as...

Read More

What we call piggyback marketing!

Posted on 5 February 2018
in Copywriting & content generation, Marketing strategy
by Rob Jordan

You can have all of the marketing plans and schedules in the world but sometimes unplanned opportunities appear that can be taken advantage of. We’ll maybe spot something happening in the news or become aware of a new trend that we can use to our advantage to gain valuable exposure for our Mondo clients.   The key with these opportunities is jumping on the back of them quickly, with an interesting and reactive response and in a way that will benefit our clients.   An example of this is last week’s activity for Mondo client Nicols. We became aware that a new TV series on Channel 5 was to air about a group of five celebrities taking to the rivers of France on a canal boat. Nicols offer holidays on the same rivers that...

Read More